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Privacy Policy

Last Updated: April 14, 2026

Bay Area CBT Center ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us through the True Colors Affiliate Program portal at team.truecoloringbooks.com ("Portal"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Portal and participate in our Program.

1. Information We Collect

1.1 Personal Information You Provide. When you create an account or participate in the Program, we may collect: your full name, email address, phone number, social media account handles and follower counts, payment information for commission disbursement, and any other information you voluntarily provide through the Portal.

1.2 Content You Submit. We collect all content you submit through the Portal, including chat messages, video links, activity logs, and any other materials you upload or share.

1.3 Automatically Collected Information. When you access the Portal, we automatically collect certain information, including: your IP address, browser type and version, operating system, referring URLs, pages visited, time and date of visits, time spent on pages, and other diagnostic data.

1.4 Cookies and Tracking Technologies. We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity. You can control cookies through your browser settings, but disabling cookies may affect the functionality of the Portal.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To create and manage your account
  • To administer the Affiliate Program, including tracking performance and calculating commissions
  • To communicate with you about the Program, including updates, announcements, and support
  • To monitor compliance with Program requirements and these Terms
  • To improve the Portal and Program experience
  • To enforce our Terms of Service and protect our rights
  • To comply with legal obligations
  • For any other purpose with your consent

3. How We Share Your Information

3.1 Within the Program. Certain information, such as your name and chat messages, may be visible to other Program Participants through the Portal's group features.

3.2 Service Providers. We may share your information with third-party service providers who perform services on our behalf, including hosting, analytics, payment processing, and customer support.

3.3 Legal Requirements. We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.4 Business Transfers. In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

3.5 With Your Consent. We may share your information for any other purpose with your explicit consent.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. Upon termination of your participation, we may retain certain information as required by law or for legitimate business purposes.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights — California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: You have the right to request correction of inaccurate personal information.
  • Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information. We do not sell your personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, contact us at [email protected].

7. Your Rights — EEA/UK Residents (GDPR)

If you are located in the European Economic Area or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object. To exercise these rights, contact us at [email protected].

8. Children's Privacy

The Portal and Program are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

9. Third-Party Links

The Portal may contain links to third-party websites or services (such as Amazon, Loom, social media platforms). We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the Portal after any changes constitutes your acceptance of the updated Privacy Policy.

11. Not a Healthcare Website — No HIPAA Compliance

This website and the True Colors Affiliate Program are NOT healthcare, therapy, or medical services platforms. We are NOT HIPAA compliant. We do not collect, store, or process Protected Health Information (PHI). Any quizzes, questionnaires, or assessments on this website are for educational and entertainment purposes only and are NOT clinical assessments or diagnostic tools. Your participation does not create any therapist-client, doctor-patient, or professional healthcare relationship.

12. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of California, United States of America. Any disputes arising under this Privacy Policy shall be resolved in accordance with the Dispute Resolution provisions of our Terms of Service.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Bay Area CBT Center
Email: [email protected]
Website: truecoloringbooks.com